This brass and wood "ladder to the stars" award was given by Fry's Chocolates (now Cadbury) as a sponsorship trophy presented to the artist whose hit was climbing fastest up the charts on Radio Luxembourg's top 20 show in the mid 1960s. Radio Luxemberg, because the BBC had no rock 'n roll radio program, was THE place for Brits to listen to their own music revolution. The Fry's Shooting Star Award was only in existence for a short period of time, less than 3 years between 1964-66, to promote Cadbury "Crunchie." Other recipients of the award were the Beatles, Bob Dylan, the Kinks, the Searchers, Billy Fury and Dusty Springfield. The award was made by Koye Kenning and Spencer of London.